Keeping Pace with K-12 Online Learning Annual Report

Client: Evergreen Education Group

Report Covers: illustration, design and layout

Keeping Pace with K-12 Online Learning is an annual report that examines the status of K-12 online education and provides a research-based overview of the latest policies, practices and trends affecting online learning programs across the U.S.

2010 Stewardship Report

Client: Royal Caribbean Cruises Ltd.

Royal Caribbean Cruises Ltd. 2010 Stewardship Report

Since 2008, Royal Caribbean Cruises Ltd. has published a report detailing its various environmental stewardship efforts to protect the marine environment and sustain the well-being of the people and places it serves. This 100-page report describes RCL's various actions in the areas of environmental conservation, health and public safety.

Product catalog

Client: TREW

Catalog (detail): layout and design

Offering ski and snowboarding apparel for men, the TREW wholesale catalog showcases the company products.

Travel catalogs

Client: Aventouras

Travel catalogs: design and layout

Travel catalogs detailing country overviews and trip offerings from adventure travel company Aventouras.

Publications and white papers

Client: Western Forestry Leadership Coalition

Publications (detail): design and layout

The Western Forestry Leadership Coalition is a state and federal partnership that assists family forest-owners, rural and state fire organizations, and community forestry groups to improve forest health, encourage land conservation, and stimulate community economic recovery.

Publication series covering online learning issues

Client: iNACOL

Publication Series: design and layout

iNACOL is a non-profit organization advocating and researching issues in online learning as well as offering professional development and networking opportunities to its member-community of teachers and administrators. Professional design and layout for their ongoing series of publications resulted in a new revenue stream.

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Designed publications establish a new revenue stream

Situation : : The International Association for K-12 Online Learning (iNACOL) had a series of reports and documents that they offered as free downloads from their website. The documents were content-rich sources of information for iNACOLs members and constituents but they lacked branding, uniformity and a professional look as befitting of the organization. Solution : : We began with creating overall identity that would bring all the documents under a unifying look and feel and clearly brand them as iNACOL material. We included elements of their logo and images of people and scenes relevent to their services and market to add warmth and personality to the content. We developed a master template for the layout and formatting so that subsequent publications would look consistent and could be produced quickly and at minimal cost. Results : : The publication design has helped to solidify iNACOL's brand identity and their brand recognition in the marketplace has increased. Additionally, now that their publications are professionally designed, they receive many more requests to purchase them so that recipients can archive a hard-copy. This has allowed for a new revenue stream that iNACOL previously did not have. Client impressions : : "Blue Marble has helped design a simple, professional look and feel for all of our publications and marketing materials over the past year. It is clean, concise and consistent across all materials. This was extremely important to us as we expanded our membership and our reach internationally. Our materials reflect upon the organization, and we are more than satisfied now that our collateral and publications accurately reflect the integrity of our association." – Wendy Fleming, Associate Director of Communications, iNACOL