Business Welcome Packet: design and layout for folder, one-sheets, brochure, guide, CD cover
Renewable Choice Energy (RCE) helps businesses and individuals understand and reduce their environmental impact with renewable energy and other clean technology solutions. A wide variety of materials including consumer welcome packets, sales collateral, Flash animations and co-branded promotions enable RCE to effectively communicate with their clients and customers.
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Direct mail package a hit with customers
Situation : : Renewable Choice Energy was planning a second direct mail campaign to welcome new customers who had signed up for their residential wind power subscription plans. For this new welcome packet, RCE had decided on a reduce, reuse, recycle concept where customers would be asked to return portions of the kit once they were finished with them so that they could be reused for other customers. RCE was hoping for strong customer participation and a high response rate.
Solution : : We developed custom illustrations to create a unique look that would give the kit a very friendly, refreshing appeal and incite recipients to interact with the contents. Because the idea of returning portions of the kit was new for customers, we created instructional illustrations to demonstrate the process in a simple, easy-to-understand way. We also designed a special “recycle” logo to go on the pieces that were to be returned so it was clear which portions of the kit should be sent back.
Results : : RCE saw a 40% response rate compared with the national average response rate for direct mail of 2-3%. In addition, RCE experienced an increase in opportunities in its B-to-B sector as the success of the new welcome kit further proved RCE’s ability to actively engage and support its customers.
Client impressions : : “We were extremely pleased with the response to the welcome kit. It was better than we had expected. We loved the imagery and illustrations Blue Marble created so much that we had them evolve the look into a comprehensive brand identity for our residential business.” – Holly Stewart, Creative Director, Renewable Choice Energy
Renewable Choice Energy asked us to create the identity for a webinar titled, "The Power of an Energy Audit." With a playful, illustrative style reminiscent of their residential brand and a clean simple design featuring energy iconography over a clear blue sky--these web ads helped to generate buzz for the event. We also created the presentation slides that merged this look with their more restrained business brand for a credible, professional, and engaging visual presentation.
We created this series of images to illustrate how purchasing Renewable Energy Credits can help drive the market and collectively make a big difference. The images were used on Renewable Choice Energy's corporate website and re-created in high-resolution for printing on large banners.
We created this series of images to illustrate how purchasing carbon offsets can help balance the emissions that remain after conservation efforts and collectively make a big difference. The images were used on Renewable Choice Energy's corporate website and re-created in high-resolution for printing on large banners.
Green Your Phone: brand identity, design and layout
Carbon offsets program in partnership with Best Buy
consumer guide: custom illustration
Over the years, BMC has created an array of custom illustrations for Renewable Choice Energy to highlight various aspects of their service offerings and products. These are just a few examples of illustrations geared towards RCE's consumers to promote wind energy and energy conservation efforts.
